Case Studies

Studio: Danse Conmigo

Listen
Danse Conmigo provides the highest quality Salsa and Tango dance instruction to students in a professional but fun and friendly environment. They are committed to developing students at all levels, from beginning social dancers to advanced national amateurs. Recent investments in a new large venue at the heart of Montreal's trendy high rent district, Danse Conmigo is looking towards diversifying its services from a strictly private Salsa and Tango dancing to other styles as well as hosting social dance events, parties and open practices. Impact XS Design was called upon to re-brand their image from a strictly instructional dance company to broaden the appeal towards a collaborative fusion of various dance style in a friendly and welcoming setting attracting dance hobbyist from beginners to advanced.

Plan
The goal for this newly restructured operation is to recreate the Danse Conmigo brand into a venue that is able to create a friendly, supportive and collaborative environment for dance hobbyists regardless of styles or levels. A new logo, brochures and banners where revamped to represent a broad range of dance styles.

Design
Impact XS Design developed a new visual brand for Danse Conmigo incorporating vibrant warm colors to a new logo and illustrations whose subtle and charming characterizations underlines a brand that reflects warmth, approachability, friendliness, openness, and at the same time playful and whimsical.

Result
Armed with a new brand identity Danse Conmigo was able to reach out to a more diverse spectrum of dance amateurs.